Ali Demir

My First Blog Post

This post is the first publish of mine which explains why I started this blog.

355 words2 min read

Who Am I?

A psychology graduate which started his career as social media manager and moved into data analytics.

I am specialized on digital data which includes raw data of Adjust, GA4, Appsflyer, marketing channel owned data etc.

Hope to see you again.

Why I Started This Blog

You might wonder how someone goes from studying human behavior in a psychology lab to staring at event schemas, attribution models, and SQL queries all day.

To me, the transition felt completely natural. Psychology is the study of human behavior; digital data analytics is the measurement of that behavior at scale.

Every click, session, app install, and custom event tracked by tools like GA4, Adjust, or AppsFlyer is ultimately a digital footprint of human decision-making. My time as a social media manager gave me a front-row seat to how audiences interact with content on the surface. Moving into data analytics allowed me to look under the hood—uncovering the why behind the numbers through raw, unvarnished data.

I created this space to:

  • Document My Learnings: The best way to master complex data concepts is to explain them simply.
  • Bridge the Gap: Translate raw technical marketing data into clear, actionable business and behavioral insights.
  • Build a Practical Resource: Share real-world challenges and solutions regarding MarTech, attribution, and data pipelines.

What You Can Expect Here

Moving forward, I will be writing about the practical and technical sides of digital analytics, including:

  • MMP & Web Analytics Deep Dives: Working with raw event streams from Adjust, AppsFlyer, and GA4.
  • Data Wrangling & Pipelines: SQL queries, Python scripts, and logic to clean and aggregate marketing channel data.
  • Behavioral Marketing Analytics: Connecting user psychology to retention, churn, and conversion funnel optimizations.

Let’s Connect

Whether you are a fellow analyst, a growth marketer trying to make sense of your ad spend attribution, or someone interested in the intersection of psychology and tech, I hope you find something valuable here.

Feel free to reach out, drop a comment, or share your thoughts on future posts.

Thanks for reading, and stay tuned for the next deep dive!